We need to be investing in colleges and universities, educating our young people and making sure they get the right training from the outset.

The conclusion may be drawn that although there is alignment between Company A and the Dweller, with affordability matching the lower returns; the great-place-to-live matching the social change agenda; and the habitability matching the reputation, there are some discrepancies with the Developer.Their business model is different, working in and looking to protect a market with greater demand than supply they are looking for higher short-term returns and the market dictates that quality standards are not such an issue because Dwellers have so few options.

The answer is not to try to design the impossible but to help to re-structure the whole value chain..The idea of analysing the value landscape may not occur to most architects, designers or project managers; being more comfortable in focusing on the asset, the aesthetics, the technical details or the physical deliverables.However, without this context there is an inevitability that the true opportunity for value delivery will never be achieved.. Our Design to Value book, gives many examples where a multitude of stakeholders are brought into the arena of problem definition, problem solving, and design.

When this happens not only are exquisite solutions found, but there is positive change enacted through the engagement itself..Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..

While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.

He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.HH: If we come along at a later date and try to apply a sustainable strategy or passive design measures to a building, it’s likely to impact on the architecture quite significantly.

If, however, they incorporate it at the start, they can make it part of their building design and it can be a lot more effective and a lot more cost effective as well.. IP: How does the focus on sustainability manifest at Bryden Wood?.HH: Sustainability is a broad term and I think you can separate it up quite a lot.

In terms of what we do here at Bryden Wood, we’re mostly focused on the environmental side of sustainability.We have a focus on building physics, with the aim of reducing energy costs for occupiers, as well as reducing carbon emissions.